Accor, a world-leading hospitality Group, and SHe Travel Club, the only independent hotel label designed by women for women, have announced a partnership to reimagine the female travel and hospitality experience.
SHe Travel Club is the first and only hotel label that leverages technology and women’s feedback to create a brand designed to meet their expectations and demands.
Key Accor brands, including Sofitel, MGallery, Novotel and Mercure, will be part of a 50-hotel pilot in Europe and the Middle East to promote the deployment and growth of the She Label. It aims to work hand in hand to raise the bar and support an improved travel experience for women.
Women represent 64 percent of global travellers, but according to SHe’s global survey of 5,000 women in five regions, 85 percent consider the industry does not fully meet their needs.
The survey identified four key pillars: Safety, Comfort, Service and Dining & Entertainment. The labelling process assesses hotels against these four categories and provides three levels (Silver, Gold and Platinum) catering for all hotel segments. More than two hundred hotels worldwide have already been certified by the SHe Label.