New Marriott Bonvoy Campaign In China Starring Renowned Actress Shu Qi – Hotel Magazine
2 min read
Marriott International’s award-winning travel programme has unveiled the second phase of its ‘Power of Travel’ campaign, starring actress Shu Qi as the brand ambassador in the Asia Pacific region. Released in China, the new campaign underlines the power of travel through the exploration of love and relationships and ushers in a new chapter in travel.
Directed by famed director Zhe Zhang, the campaign comprises three short stories centred around travel with a cinematic touch. The music score specially composed by Guang Xia Lei enhances the travel narrative and ties the stories together. With travel artfully defined as a “rest stop”, the campaign encourages travellers to diverge from their busy routines, reflect on their lives and recollect the joyful times spent with friends, family and partners. Shu Qi narrates the campaign film while hearing stories from travellers about how travel inspires their way of life.
Through Marriott Bonvoy Moments, Marriott Bonvoy offers members access to money-can’t-buy experiences for lasting memories, forge new connections and broaden their horizons. As part of the campaign, there was a bid on the platform to attend the press conference, where one lucky member met Shu Qi on 22 September 2022.
The campaign video will now air on multiple channels, including Marriott Bonvoy’s official accounts on Facebook, YouTube, Line, Weibo and WeChat to remind people about the power of travel. In addition, Marriott Bonvoy members can unlock even more benefits and experiences available during the Quarterly Global Promotions and Members Day.
Click here to watch the campaign.
