As global travel proceeds to get momentum, the premium leisure division of the Flight Centre Vacation Group, Vacation Associates, has introduced a new brand positioning, by way of unbiased, artistic and media company BCM Group.
The new brand name positioning marketing campaign will be deployed by the agency throughout social media, performance electronic, high quality on-line video and immediate channels, commencing following month.
Anna Burgdorf, normal manager manufacturer and marketing – premium leisure mentioned: “Our new brand name campaign is intended to maximize awareness of our boutique vacation advisory business in key markets like Australia and New Zealand as the field emerges from the pandemic. International journey is now a lot more sophisticated than ever, and our advisors have the knowledge and connections to design and style exclusive experiences for travellers, with a concierge-design service offering.
“With so several vacation brokers and businesses unable to endure the impression of the pandemic, there is now, far more than ever, a have to have for a dependable, expert vacation advisor to aid clients navigate this new earth of vacation.”
Phil McDonald, spouse and controlling director at BCM Group extra: “It’s an absolute privilege to carry this marketing campaign to lifetime for Travel Associates. They are the specialists in finding the world’s most precious destinations for their shoppers and this operate tells that story completely. The digital-initial campaign will exactly concentrate on high quality travellers, presenting a new and exceptional proposition for Travel Associates. We search ahead to our partnership with the Journey Associates workforce as the entire world of top quality journey normally takes off once more.”
Travel Associates is Australia’s main high quality company team with a boutique community of 55 offices in Australia and New Zealand. The new marketing campaign repositions the manufacturer as the chief in building exceptional, luxury, a person of a kind travel experiences for discerning travellers.