September 24, 2023


For splendid leisure

B&B Hotels Launches UK Expansion – Hotel Magazine

2 min read

B&B Hotels, a leading and fast-growing international budget hotel chain with over 650 hotels in 14 European countries, has announced plans to extend its operations into the United Kingdom with an ambitious goal of opening 100 new hotels by 2035.

Established in 1990, B&B Hotels has played a decisive role in developing the budget hotel industry in Europe. Supported by capital from owners Goldman Sachs, B&B Hotels’ entry into the UK market and its growth strategy will include leasing new properties with development partners, takeovers and conversions.

Kevin Murray has been appointed as Managing Director of Development UK and brings over 25 years of experience in hotel acquisitions and the wider hotel industry. The UK team is anticipated to grow significantly as the brand begins investment and delivery into the UK market. The chain is looking to partner with existing hotel owners, developers, landowners, funds and real estate owners to realise its expansion plans.

“It is with great excitement that we announce our expansion plans,” said Max C. Luscher, B&B Hotels’ CEO of Central and Northern Europe. “We are well positioned to bring our overseas experience and business model of providing a high-quality hotel experience at affordable rates to UK consumers, at a time when money matters more than ever.”

B&B Hotels is well known across Europe for its high-quality, differentiated offer with a strong value proposition and mantra of ‘only for everyone’. The chain’s vision is to offer smart hospitality, embedding the best technology and convenience for guests whilst retaining a high standard of service, design and comfort while reflecting the uniqueness and character of its hotels’ locations. This approach has helped cement its standing as a leading budget hotel operator across several European countries, including number one in Italy, two in Germany and Spain, and three in France.

The group has identified a highly attractive and underpenetrated segment of the UK’s hospitality market with significant and resilient growth potential.

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